I started by developing a contemporary logo for Capitais Urbanos podcast, reflecting its themes on community, politics, and real estate - all of which are relevant and pressing issues in Portugal. I chose a modern typeface and added a zigzag shape, inspired by a sound wave, as the nature of the project is a podcast. From there, I developed a color palette that conveyed an approachable tone. Finally, I defined an overall coherent visual language that was carried across their social media channels, website, and other marketing materials.