I chose a modern typeface and added a zigzag shape, inspired by a sound wave, as the nature of the project is a podcast. From there, I developed a color palette that conveyed an approachable tone. Finally, I defined an overall coherent visual language that was carried across their social media channels, website, and other marketing materials.
Capitais Urbanos is a podcast that explores the intersection of community, politics, and real estate. When they approached me to create their visual identity, I knew it was an exciting opportunity to bring their vision to life. I started by developing a contemporary logo for Capitais Urbanos podcast, reflecting its themes on community, politics, and real estate - all of which are relevant and pressing issues in Portugal.
Visual Identity
Capitais urbanos
Visual Identity — 2019
Art direction
Catarina Guerreiro
Designer
Catarina Guerreiro
Assistant Designer
Yuri Lopes Pereira
Creative Director
Carina Gonçalves